Starting a Thriving Business from Your Kitchen Table
After losing her job during the pandemic, Kiana Gomes found herself searching for a way to make money. Her custom cake business didn’t quite take off, so she decided to switch gears and create hot chocolate bombs. Little did she know that this small change would lead to a thriving business.
The Journey to Success
Although Kiana initially faced challenges with her custom cake business, she quickly adapted and found success with her hot chocolate bombs. In just four months, she made an impressive $60,000. However, as the interest in her products started to decline, Kiana knew it was time to pivot once again.
The Power of Social Media and Email Marketing
With a brilliant idea to transform her hot chocolate bombs into cocktail recipes, Kiana took to TikTok to showcase her cocktail bombs in action. The video quickly went viral, generating a staggering 2.5 million views and capturing the attention of 30,000 eager customers who signed up for product updates via email.
Kiana’s story highlights the importance of leveraging social media and email marketing in today’s business landscape. In a world where online presence is crucial, Kiana’s success serves as a testament to the power of these digital tools in reaching and engaging with a wide audience.
From Soap Store to Baking Enthusiast
Kiana’s journey began when she lost her job during the pandemic while studying journalism at university. At the time, she was also working at a soap store in her local mall, which surprisingly sold bath bombs. When she found herself unemployed, Kiana decided to use her passion for baking and cooking to start a custom cake business from her own kitchen.
Initially, Kiana sold her cakes through Facebook Marketplace, and to her surprise, people were actually buying them. However, despite the high demand, Kiana struggled to turn a profit. Her cake business became more of a passion project than a sustainable source of income.
The Birth of Hot Chocolate Bombs
It was during this time that a friend introduced Kiana to the concept of hot chocolate bombs through a viral video. Intrigued by the idea, Kiana decided to give it a try. Armed with a bag of chocolate and a determination to succeed, she started making and selling hot chocolate bombs.
Kiana’s entrepreneurial spirit paid off. Overnight, her hot chocolate bombs became a hit, and she quickly expanded her sales channels to include a website on Shopify and even Etsy. From November to Valentine’s Day, Kiana sold an astonishing 12,000 hot chocolate bombs, amounting to $60,000 in revenue.
The Challenges of Entrepreneurship
However, after Valentine’s Day, Kiana faced a setback. The demand for hot chocolate bombs plummeted, leaving her unsure of her next move. Determined not to return to cake decorating, Kiana began searching for a new opportunity.
During her online research, Kiana stumbled upon a bartender who had created an edible bath bomb for a special event. Intrigued by the idea, Kiana decided to experiment with creating cocktail bombs from her kitchen. For a month, she tirelessly prototyped and tested different recipes, determined to bring her new product to life.
Embracing Change and Taking Action
Kiana’s journey is a testament to the power of adaptability and resilience in the face of challenges. Rather than giving up, she embraced change and took action to find a new business opportunity. Her story serves as an inspiration to aspiring entrepreneurs who may find themselves at a crossroads.
In conclusion, Kiana Gomes’ entrepreneurial journey showcases the potential for success that can arise from unexpected circumstances. By leveraging social media, email marketing, and a willingness to adapt, Kiana was able to turn a simple idea into a thriving business. Her story serves as a reminder that with determination and creativity, anyone can start a successful business from their kitchen table.
