Traffic is the lifeblood of the average online business, so it can be a shock to the system when your online customer traffic grinds to a halt and you do not get nearly as many visitors to your online store or website.
Obviously, something has gone horribly wrong, but the good news is, you can fix it and avoid hemorrhaging customers forevermore. Here are just a handful of the most effective ways to do that.
Often, websites fall out of favor simply because they have stopped being relevant to the people who used to visit. This is bad news for your business because it could mean that sales stop coming in as your brand falls off the cliff of relevance.
The good news is, there are lots of simple things you can do to make your website relevant again. Start by looking at the core purpose of your company and cross-referencing that with the core things your target audience cares about. By creating content that is highly relevant to both them and you, you can often see interest return. You may have lost your way, but you can get back on track again.
Search engine optimization (SEO) is the one thing that will make the biggest difference overall to how much traffic you see coming your way. However, many business owners think that it’s a one-and-done thing. They bring in SEO experts, get them to tweak everything so it’s just right, and then think they can coast forevermore. It doesn’t quite work like that! SEO best practices, the best keywords, etc., all change rapidly, so your SEO strategy needs to change and evolve too. If your SEO has fallen out of date, then changing that sooner, rather than later, will help you to get all that lovely organic online customer traffic back, so your business can continue to boom.
If it takes an age for your website, or any of the pages on your website, to load, then people are not going to stick around and wait. Chances are they can find the information or the product they need elsewhere, and that is exactly what they will do.
How much time are you spending on social media? If you, or someone acting on your behalf, is not spending a significant amount of time posting on social media and interacting with your followers, then it could affect your business website more than you might think.
Although websites are still important, it is fair to say that we are living in a social media age. That means you need to use your social media presence to drive traffic to your website. If you do not, you might find that very few people bother to visit at all.
Many people think that email marketing is deader than Dracula, but like the world’s most famous vampire, it has a habit of coming back and enduring every advancement the modern world makes. So, if you have noticed that your online customer traffic is not what it used to be, it might be worth reviving your email marketing efforts.
Did you know that search engines can actually penalize your website if you do something they don’t like? Well, they can, and it’s really easy to fall into the trap without having a clue that you are doing so. And if you don’t know you have done something you shouldn’t, you won’t be able to fix it. So, of course, it’s always a good idea, when your traffic grinds to a halt, to check for things like broken links which can put you down the rankings on Google and other search engines.
Ever visited a website that was more confusing than trying to solve than the average escape room on a tipsy Friday night? It’s much more common than you might think, and as you will undoubtedly know, it’s not too long before you give up and click that X in the corner, right?
Get in a web
